I SUSTAIN BEAUTY - THE ITALIAN PROJECT
The Giants of Sila, protected by Fai, won a special [ comfort zone ] recognition.
As part of the environmental and social sustainability projects that characterizes the commitment of Comfort Zone to support Beauty in its various expressions together with the Davines Group, there is a very special initiative within the I Sustain Beauty which deserves a specific attention. The Italian branch has decided to partner with FAI, a non-profit foundation active since 1975, to protect the historical, artistic and landscape heritage of Italy. The special occasion was Longevity Week, taking place for a week in November dedicated to experiencing the products and treatments of the skin regimen line with special offers in over 500 beauty salons and day spas that have joined this initiative.
Spa operators and customers have been invited to vote for one of 15 properties present in the various regions to ensure that the special support from Comfort Zone is assigned to protect and restore the assets of Fai. With over 3,000 votes The Giants of Sila, a reserve with a seventeenth-century hunting lodge in the Sila National Park on the Calabrian Apennines, won the sponsorship of 35,000 euros. This funding will kick off works to restore the property and surrounding forest which will see a celebratory event in 2020 where the entire Comfort Zone community throughout Italy will have the chance participate in signing this important initiative.