From carbon offset to the generation of positive social and environmental impact: our new initiative in Ethiopia.
Best for the world
The roots of this initiative is embedded in our Davines Group vision: be creators of good life for everyone, through ethics, beauty and sustainability. Caring for the wellbeing of the planet and the planet has been a part of the company’s DNA since its foundation. Environmental sustainability in particular has long been considered our responsibility for the present and for future generations. This mission lives on with EthioTrees and it also meets social change. This project of carbon offseting has multiple intents: supporting the soil and forest regeneration in the northern region of Tigray in the Tembien Highlands, Ethiopia as well promoting social evolution for the local communities.
Thanks to EthioTrees, Comfort Zone and Skin Regimen offsets 100% of:
- offices of the Davines Village, our headquarter, as well as of our offices worldwide.
The northern Ethiopian plateau is at risk of desertification, which is why we chose it for our carbon offsetting project.
With the EthioTrees project, CO2 is compensated by planting native tree and shrub species, through soil protection.
How do we help in fighting desertification?
Regeneration of humus in the soil, through the reforestation activities.
Maintaining soil’s capacity to retain water through the creation of basins to feed the underlying soils.
Building terraces and trenches to reduce erosion and desertification.
The social impact
An important part of this project is dedicated to training the local population to protect the soil, creating a maintenance schedule that protects it from grazing and breeding. These lands are entrusted to “landless farmers”, aka those who are not landowners.
With EthioTrees, we creates opportunities for women to carry out reforestation related activities, in order to educate on gender equality.
Part of the funding is also used to help increase the size of rainwater catchment areas for the village’s water supply, thus avoiding the need for the local population to walk more than 5 km for their daily supply of drinking water. We also provide training in beekeeping and incense collectionand extraction, both activities that can lead to the creation of custom craft products. By increasing the know-how, effectiveness and quality of the products, trade increases and so does the income of these village communities.