From carbon offset to the generation of positive social and environmental impacts in Ethiopia and in the world.
The roots of the Davines Group start where sustainable beauty meets commitment and action. Caring for the wellbeing of the planet has been a part of the company’s DNA since its foundation; environmental sustainability in particular has long been considered our responsibility for future generations.
"This mission lives on with EthioTrees , a carbon offset project that supports soil and forest regeneration in the northern region of Tigray in the Tembien Highlands, Ethiopia".
Thanks to EthioTrees, Davines offsets 100% of:
- product: All the CO2 emissions due to the manufacturing related to Davines, Comfort Zone and Skin Regimen brands;
- production: Every CO2 emission of the production site in Parma, where we give life to Davines Group products;
- offices: CO2 emissions of the Davines Village and of all the subsidiary officesworldwide.
The northern Ethiopian plateau is at risk of desertification, which is why we chose it for our carbon offsetting project.
With the EthioTrees project, CO2 is compensated by planting native tree and shrub species, through soil protection.
How do we help in fighting desertification?
Regeneration of humus in the soil, through the reforestation activities.
Maintaining soil’s capacity to retain water through the creation of basins to feed the underlying soils.
Building terraces and trenches to reduce erosion and desertification.
The social impact
An important part of this project is dedicated to training the local population to protect the soil, creating a maintenance schedule that protects it from grazing and breeding. These lands are entrusted to “landless farmers”, aka those who are not landowners.
With EthioTrees, Davines creates opportunities for women to carry out reforestation related activities, in order to educate on gender equality.
Part of the funding is also used to help increase the size of rainwater catchment areas for the village’s water supply, thus avoiding the need for the local population to walk more than 5 km for their daily supply of drinking water. We also provide training in beekeeping and incense collectionand extraction, both activities that can lead to the creation of custom craft products. By increasing the know-how, effectiveness and quality of the products, trade increases and so does the income of these village communities.