MILLENNIALS: GREEN APPROACH TO BEAUTY
The Y Generation and how they changed the cosmetic world.
‘Millennials’ is a phenomenon so powerful that it gave a name to an entire generation. According to the Wall Street Journal, in addition to selfies and Social Networks, Millennials revolutionized the beauty business, imposing their needs and setting new trends in the cosmetic world.
The relation of Millennials with the world of beauty, in particular with the one of skincare, is changing the cosmetic market.
Differently from their predecessors, Millennials are less interested in tomorrow’s skin problems, and prefer to focus on brightness and a natural look. Their approach to cosmetic is “green”: they make conscious choices and are very careful to respect environmental and social sustainability.* Their “musts” are:
- Eco-friendly packaging
- Cruelty-free formulas
- Organic products
- NO to silicones, parabens, preservatives and synthetic dyes.
*“The impact of millennials ' Consumer Behaviour on Global Markets”, Euromonitor, 2015;
Green Generation: Millennials Say Sustainability is a Shopping Priority, Nielsen, 2015.
Millennials make “Green” choices. We recommend Sacred Nature Comfort zone line with organic Ecocert® certification, containing up to 100% natural ingredients.
Another important point, Millennials prefer products with an immediate effect and fast results, which do not require several applications to show their efficacy. Green light to express result products, such as facial masks and patches.
Comfort Zone products follow our Formulative Philosophy and have no silicones, parabens, mineral oils, artificial colors, animal derivatives.
Beyond selfies, Millennials also show a high attention to sustainability and looking for a beauty that comes from the inside out.